Yiannis Vidras is a senior commercial manager at Coca-Cola Hellenic, a triathlete and Ironman 70.3 World Championship finisher, an ambassador of the Panhellenic Union in the Fight Against Juvenile Diabetes, and a motivational speaker.

We combined the three most important values for his brand: personal reinvention, triathlon, and diabetes advocacy.

The tagline, “Craving no borders,” is a way of looking at life that expresses a strong desire to go beyond the boundaries we set for ourselves. The desire to explore new horizons, to go our way, and to pursue our dreams without fear or hesitation.

The visual is mainly elegant, dynamic, bold, minimal, clean, simple, and luxurious.